Traditional German Christmas Markets

In Europe the Christmas Markets take over the town center, the market square, or the narrow, cobblestone streets and they all come alive in the dark of winter with festive decorated wooden stalls offering hot wine, regional food, Christmas decorations, sweet confections, toys, regional crafts and local entertainment.

Here we highlight some of the German Christmas markets, celebrating the magic of the season with holiday decorations and traditions such as Gingerbread, and Christmas Carols.

Winter is a wonderful time to visit the beautiful German Christmas markets. If you are looking for the best Christmas gifts, the wonderful smell of a Christmas tree or the sound of Christmas carols, check out the following with the whole family – the best Christmas markets in Germany.

AACHEN Christmas Market – 20th November – 23rd December

Just before Christmas the squares and streets round the Cathedral and the Aachen Town Hall are transformed into a paradise of lights, colors, festive sounds and seductive smells.. The fair offers an enormous choice of goodies big and small fascinating young and old alike.

Christkindelsmarkt – BADEN-BADEN – 23rd November – 31st December

Located in the world-famous green corridor “Lichtentaler Allee” at the start of Baden-Baden, visitors will encounter small streets of festive stalls, where thousands of shimmering lights create a romantic atmosphere. The entire experience is capped with wonderful entertainment catering to all ages.

BERLIN

One of the region’s largest and prettiest Christmas markets with around 100 stalls offering a selection of arts and crafts, Christmas decorations, handcrafted nativity scenes and more you are invited to marvel, browse and shop. Younger visitors enjoy Christmas treats, a children’s bakery, merry-go-rounds and a program of Christmas entertainment on the open-air stage.

The baroque Charlottenburg Palace in City West is a plush backdrop. Elaborate lights bathe the market, the palace, the trees and decorative fence of the palace in a romantic glow. The highlight is a pyramid in front of the palace’s main entrance.

Wood huts and tents, decorated with natural materials offer a wide range of crafts and impressive culinary choices. In addition to traditional stalls selling hot chestnuts, crepes or Hungarian langos, many hotels and restaurants from Berlin and Brandenburg offer fine dining in heated tents.

The Winterwald (winter forest) in front of the small orangery offers magical attractions for children, including a carousel, an air swing and a small railway. In the Märchenzelt (fairy tale tent) little ones can make their own arts and crafts. Combine a visit to the market with a palace tour or walk through its garden.

COLOGNE – 23 November – 23 December 2015

In Cologne the magic of Christmas can be felt throughout the festively decorated city. The scent of baked apples, cinnamon biscuits and mulled wine drifts through the alleys. You will be enchanted with Cologne’s Christmas Markets that draw millions of visitors from around the world. The larger markets in the downtown and the small markets throughout the town offer different themes and invite you to stroll, shop and explore.

DRESDEN – 26th November – 24th December

If you like Christmas, you’ll love Dresden with its eleven completely different Christmas markets, from traditional stalls to the charm of après ski alpine huts. Dresden’s churches brim with festive insider tips, from the many oratorios, Advent, organ and gospel concerts, holiday sounds fill the air throughout the city.

Christmas tales come to life in the city’s theatres, museums host special exhibitions and bejewelled, lighted boats glide along the Elbe. If only Christmas could last longer

DUSSEFDORF – 19th November – 23rd December

The city gears up for Christmas after the St Martins Parade.. The traditional Christmas market Is set up at various locations throughout the City centre. Elaborately designed theme worlds are set up around the Königsallee to lead visitors on a discovery tour.

More than 200 huts decorated in Christmas splendor transform the city into a winter wonderland for the whole family.. One of the most beautiful Christmas markets in Germany, Düsseldorf provides unique experiences for visitors.

LEIPZIG Christmas market – 24th November – 23rd December.

This market dates back to 1458 and is set up in 6 different areas in tune with the historical scenery of the Leipzig city centre. With more than 250 twinkling stalls set in the historic centre, the Christmas Market is one of the oldest and largest in Germany. Visitors enjoy a multitude of festive and culinary delights: or can explore the city’s traditional medieval market.

The main area is Marktplatz (market square) where a Saxon spruce Christmas tree as high as twenty meters stands and a wide variety of performances are offered on the market square stage. Seasonal views can be seen from the 38-metre-high ferris wheel on Augustusplatz square.

NUREMBURG – 27th November – 24th December

Enjoy the aroma of gingerbread, mulled wine and grilled sausage at the Nuremberg Christkindlesmarkt. First mentioned in 1628, its roots probably go back to the time of Luther, when giving children Christmas presents started. Since then the 180 stalls decorated in red and white offer a unique atmosphere with traditional wares such as handmade Christmas decorations and culinary treats.

The Market is opened on the Friday before the first Advent by the “Christkind” a blonde curly-haired lady wearing a golden crown and golden white gown. She proclaims “You men and women who once were children, be young again”, as she welcomes guests to the Nuremberg Market Square. Childish enthusiasm awaits as you explore Christmas tree decorations, tinsel angels, wooden nutcrackers, cribs and colored stars walking through the romantically lit market.

ROTHENBURG – 27th November – 23rd December

The medieval town of Rothenburg ob der Tauber transforms into a fairytale winter wonderland at Christmas time. Celebrated since the 15th century tradition has changed little over the last 500 years and the historical customs have been closely followed. Find your heart desires at this charming market, from traditional Christmas pastries, mulled wine, Gadgets and treasures as well as lovingly crafted Christmas decorations.

STUTTGART- 25th November – 23rd December

During the weeks of Advent the Stuttgart Region is bathed in a yuletide glow. With its 287 stalls and a tradition of more than 300 years, the Stuttgart Christmas Market is one of the loveliest in Germany and one of the oldest and largest of its kind in Europe. Ornately and lovingly decorated the stallholders compete for a jury awarded prize for the most beautiful stall. The town hall is transformed into a gigantic Advent calendar. Each day a “door” is opened, revealing by degrees the coats of arms of Stuttgart’s boroughs.

Why Complete Web Marketing Is Important

Not so long ago, in a non-digital time, businesses put a bunch of AAAAs at the beginning of their name. Remember AAAAAA Towing or AAAAAA Plumbing? Doing this put them at the top of the Yellow Pages ads. Then this new thing called the “internet” came along and business marketing took a sudden right turn. Websites for businesses became an optional idea. Then they became a basic requirement when starting any new business. They lent credibility. Now, you can’t just have a website to say you have one, most businesses do. It’s important to have great content that reaches out to your current, and potential, customers. You need your website to engage in a conversation with them about your brand. This builds brand awareness and trust in your brand. You need a complete web marketing plan.

Just having a website setup for your business should not be the end point of your digital marketing efforts. You spent time and money in your website for it to be found in the search engines by potential consumers, but that isn’t enough. So let’s take a look at what else should be included in your digital marketing efforts.

Components of an effective web marketing plan for modern businesses includes:

  1. Search Engine Optimization
  2. Content Marketing
  3. Social Media
  4. Inbound Marketing
  5. Email Marketing
  6. Video Marketing

Why isn’t just having a website enough anymore? Just having a website sitting there is like hiring an employee and not giving them a phone, computer, or any others tools to make them useful. Correctly using all the available avenues of web marketing offers additional ways for your potential consumers to discover you. You do want maximum exposure, don’t you? Not every one of your potential consumers are going to head directly to your website. By engaging in a complete web marketing plan you can reach your potential consumers wherever they are, not just when they are particularly looking for you.

Additionally, a complete web marketing plan helps your website with the search engines. Social media marketing, content marketing, which includes blogs and other forms of content, boosts your search engine optimization efforts.

Blogs, Social Media, and Videos get attention from website visitors and that signals the search engines that your site is relevant and useful. This will help your search engine rankings. These additional efforts help your business battle with your competition, who, BTW, are all including these extra efforts in THEIR web marketing plans.

You may have an amazing website that converts like crazy, but it can’t compete with a complete web marketing plan. Your website is the foundation of your web marketing efforts. The other components should be driving traffic to your website.

People want to learn before they buy. They want to be educated instead of pitched. A complete web marketing plan does this. Your social media can include links to the blog articles you are posting. A contact form on your website grows your email marketing, your email newsletters offer links back to pertinent areas on your website. Your website videos showing the usefulness or quality of your products or services. Everyone gets pushed back to your site and funneled down the pipeline to a sale.

In other words, the focus on your Web Marketing should not be about making the sale immediately, but about driving people to your website. A well designed website will be primed to make that sale for you, which helps your other digital marketing efforts.

Bottom line. It’s not enough to just have a website, Don’t make the mistake of dusting off your hands If you want to be truly successful online. You NEED a complete web marketing plan if you want to succeed.

make certain you understand precisely how to enhance your cash flow

A typical investment will have three components of cash flows:

1. Initial investment

2. Annual net cash flows

3. Terminal cash flows

1. Initial investment

Initial investment is the net cash outlay in the period in which an asset is purchased. A major element of the initial investment is gross outlay or original value of the asset, which comprises of its cost (including accessories and spare parts) and freight and installation charges. Original value is included in the existing block of assets for computing annual depreciation. Similar types of assets are included in one block of assets. Original value minus depreciation is the assets book value. When an asset is purchased for expanding revenues, it may require a lump sum investment in net working capital also. Thus initial investment will be equal to: gross investment plus increase in the net working capital. Further, in case of replacement decisions, the existing asset will have to be sold if the new asset acquired. The sale of the existing asset provides cash inflow. The cash proceeds from the sale of the existing assets should be subtracted to arrive at the initial investment. We shall use the term Co to represent initial investment. In practice, a large investment project may comprise of a number of cost components and involve a huge initial net cash outlay.

2. Annual net cash flows

An investment is expected to generate annual flows from operations after the initial cash outlay has been made. Cash flows should always be estimated on an after tax basis. Some people advocate computing of cash flows before tax basis and discounting them at the before-tax discount rate to find net present value. Unfortunately, this will not work in practice since there does not exist an easy and meaningful way for adjusting the discount rate on a before-tax basis. We shall refer to the after-tax cash flows as net cash flows and use the terms C1, C2, C3…… respectively for in period 1, 2, 3………n. Net cash flow is simply the difference between cash receipts and cash payments including taxes. Net cash flow will mostly consists of annual cash flows occurring from the operation of an investment, but it is also be affected by changes in net working capital and capital expenditures during the life of the investment. To illustrate, we first take the simple case where cash flows occur only from operations. Let us assume that all revenues (sales) are received in cash and all expenses are paid in cash (obviously cash expenses will exclude depreciation since it is a not-cash expense). Thus, the definition of net flow will be:

Net cash flow = Revenue – Expense – Taxes

Notice that in equation taxes are deducted for calculating the after-tax flows. Taxes are computed on the accounting profit, which treats depreciation as a deductible expense.

3. Terminal cash flows

The last or terminal year of an investment may have additional flows.

• Salvage value

Salvage value is the most common example of terminal flows. Salvage value may be defined as the market price of an investment at the time of its sale. The cash proceeds net of taxes from the sale of the assets will be treated as cash inflow in the terminal (last) year. As per the existing tax laws, no immediate tax liability (or tax savings) will arise on the sale of an asset because the value of the asset sold is adjusted in the depreciation base assets. In the case of a replacement decisions, in addition to the salvage value of the new investment at the end of its life, two other salvage values have to be considered:

1. The salvage value of the existing asset now (at the time of replacement decision)

2. The salvage value of the existing asset at the end of its life, if it were not replaced.

If the existing asset is replaced, its salvage value not will increase the current cash inflow, or will decrease the initial cash outlay of the net assets. However, the firm will have to forgo its end-of-life salvage value. This means reduced cash inflow in the last year of the new investment. The effects of the salvage values of existing and new assets may be summarized as flows:

• Salvage value of the new asset. It will increase cash inflow in the terminal (last) period of the new investment.

• Salvage value of the existing asset now. It will reduce the initial cash outlay of the new asset.

• Salvage value of the existing asset at the end of its nominal life. It will reduce the cash flow of the new investment of in the period in which the existing asset is sold.